our approach

In our hands-on training, your teams will master five simple tools proven to speed the drafting process and make messaging more persuasive. 

After exploring their audiences' needs and mindsets, they will set ambitious but realistic strategic goals for each communication. 

With audiences and goals in mind, they will structure and synthesize their messaging for brevity, clarity and impact. 

And they will use AI to identify redundancy and logical gaps, boost comprehension, and anticipate questions. 

Audience engagement will jump. 

"Charisma" may look like a gift, but it is a collection of specific behaviors that anyone can learn. 

These include storytelling structure, vocal variation, breath control, eye contact, gestures, pauses and warmth--which can all be improved in two hours of coaching. 

We have found that "presence" arises from confidence, which arises from preparation, which is fully in every leader's control. 

We pride ourselves on the caring candor of our counsel. 

Many leaders overestimate the power of a memo, op-ed or town hall meeting--and underestimate the skepticism and even hostility of some audiences. 

We help you gather insights about specific audiences and then choose the right messages, messengers, media, and comms cadence for each one. 

We then collect qualitative and quantitative feedback, including audiences' open questions and negative reactions, and help you adjust strategy and tactics accordingly.

We share tough feedback that subordinates may be reluctant to describe.